Project
I designed a modern, aesthetic web experience for Studio Neat, a boutique hair salon. The goal was to translate the studio’s specialized artistry in protective styling into a clean, inviting digital storefront.
Initial exploration of the "vibrant yet professional" aesthetic.
Challenge
The challenge was to organize a diverse range of specialized services such as Locs, Stitch Braids, and Twists into a cohesive visual menu. I needed to create a layout that felt high-end and “neat” without losing the organic, textured feel of the brand’s identity.
From abstract sketches to the final typographic logo system.
Solution
I utilized a warm, earth-toned palette and a card-based UI system to showcase the salon’s portfolio. By using soft, rounded imagery and a refined serif typeface, I created a interface that feels as professional as the salon itself. The navigation is streamlined to prioritize service discovery and ease of access to the booking platform.
Showcase of the final digital document and interactive layout.