Project
I developed a vibrant packaging system for a line of organic, flavored juice boxes targeted at the health-conscious “Gen Z” demographic. The project included three distinct flavor profiles: Watermelon Chill, Tropical Greens, and Citrus Coconut.
Challenge
The juice box market is saturated with “childish” designs or overly clinical health branding. I needed to find a middle ground, a design that looked sophisticated enough for young adults but retained a sense of energy and fun.
Solution
I chose a vertical “carton” silhouette and used bold, blocky typography paired with minimalist illustrative icons. The high-contrast color blocking ensures the product “pops” on a grocery shelf, while the clean side-panels provide clear nutritional hierarchy for the modern consumer.
