Project
This project was a full brand identity for a skincare company. I created the logo, color palette, typography system, and key applications like social media graphics.
Challenge
The brand needed to look professional and trustworthy but still feel approachable and fresh for a younger audience. It also had to be flexible enough to work across print and digital.
Solution
I developed a simple, memorable logo mark supported by a calm yet vibrant color palette and clean typography. Then I built out a mini brand system with layout rules, icon styles, and mockups that show how the identity stays consistent but adaptable in different contexts.